Understanding Cookie Usage on Blu Brain: A Detailed Guide

At Blu Brain, we prioritise transparency and user privacy. This guide provides detailed information about the cookies we use on our website, their purposes, and how you can manage them.

What are Cookies?

Cookies are small text files stored on your device when you visit websites. They are used to remember your preferences, improve user experience, and provide insights into website usage.

Types of Cookies We Use:

1. Google Analytics Cookies:

_ga, _gid, _ga_CTFJ3FS5ZK: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They distinguish users and track user sessions.

Expiration: _ga and _ga_CTFJ3FS5ZK expire after 2 years, while _gid expires after 24 hours.

2. Google Tag Manager (_gat_gtag_UA_272873773_1):

This cookie is used to control the loading of a Google Analytics script tag.

Expiration: It expires after 10 minutes.

3. Jetpack (tk_ai):

They are used for analytics purposes by the Jetpack plugin, mainly for WordPress.com users.

Expiration: This is a session cookie and expires when the browser is closed.

4. Google AdSense (_gcl_au):

This cookie is used to experiment with the efficiency of advertisements on websites that use their services.

Expiration: Expires after 3 months.

How We Use Cookies:

Analytics and Performance: To understand how our visitors use the website and improve their experience.

Advertising: To display relevant advertisements and gauge their effectiveness.

Managing Cookies:

You can manage or disable cookies through your browser settings. Here's how you can do it on various browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge
• For other browsers, you can check their respective help sections for guidance.

Your Choices:

Just so you know, if you choose to disable cookies, some features on our site may not work as intended. For more detailed control over specific cookies, especially non-essential ones, you can adjust your preferences through our cookie consent tool (if available).

Policy Updates:

We may update this guide from time to time to reflect changes in our use of cookies.

Questions?

If you have any questions about our use of cookies, feel free to contact us through our support portal.